Media Kit – Web3 loyalty marketing platform for brands

Our Story

The name 24karat is inspired by the purity of gold and a world-famous song, and reflects the Founders' desire to create the best product and business by the best team.

And the 24karat logo is a simple, monotone design that reflects a style flexible enough to take on any shape.

Overview

24karat is an experience-oriented team focused on building great user experiences with cutting-edge technology and innovative business models.

Mission

24karat's mission is to challenge the status quo and drive global innovation. A new challenge has begun with the renewed logo design in 2023.

Data

Download the 24karat logo to use on your website, blog and other communication channels. Point the logo to this URL: https://www.24karat.io/ . Pick any logo to download below or here

Logo basic square

JPG PNG SVG

Logo Basic horizontal

JPG PNG SVG

Logo full color

JPG PNG SVG

Basic Logo

The logo mark plays a central role in the brand identity of 24karat.
There are basically 2 types of logos according to the situation of use

Square

Because of the balance in which the logo mark is prioritized, it is effective to use it in situations where the company name is already recognized and in mediums that are close to square.

Horizontal

Because of the balance in which the logotype is prioritized, the most speedy communication is possible when messaging the company name.

Size

The minimum use size indicates the size that can ensure the minimum visibility.
As a general rule, please do not use less than the minimum size as it will not be displayed correctly due to crushing etc.

Type A

Type B

Logo Color

In principle, Black or White is used for the display color of the logo.
If you have to make it with a paint that is not on the right table, please reproduce it with an approximate color as much as possible.

Primary (black)

Print colors

PANTONE

PANTONE Black C

DIC

DIC - 581B

CMYK

C0 / M0 / Y0 / K100

Gray scale

K100

Screen colors

RGB

0 / 0 / 0

Hexadecimal

#000000

Reverse (white)

Print colors

PANTONE

DIC

CMYK

C0 / M0 / Y0 / K0

Gray scale

Screen colors

RGB

255 / 255 /255

Hexadecimal

#ffffff

Clear Space

The appropriate arrangement and protection of the logo mark is a particularly important point to convey the accurate brand image. For this reason, a clear space is provided that cannot place elements other than the logo mark. In principle, secure this clear space and lay out.

Type A

About clear space

Type

About clear space

Misuse

The example shown on the right is prohibited because it impairs the originality of the logo mark and at the same time gives the viewer a wrong brand image.
Do not use expressions like the one below.